Bret Rodman
November 3, 2026
Fast and friendly service
8775 Plata Lane Atascadero, CA 93422-5339
Open
Closes at 6:00 PM
Big Brand Tire & Service
Atascadero - Plata Ln
Store Hours
| Mon: | 8:00AM - 6:00PM |
| Tue: | 8:00AM - 6:00PM |
| Wed: | 8:00AM - 6:00PM Open - Veterans Day |
| Thu: | 8:00AM - 6:00PM |
| Fri: | 8:00AM - 6:00PM |
| Sat: | 8:00AM - 5:00PM |
| Sun: | 9:00AM - 4:00PM |

If you’re looking for a tire shop in Atascadero, Big Brand Tire & Service at 8775 Plata Lane is a convenient stop in San Luis Obispo County near the El Camino Real corridor. Drivers searching for tires near me can shop tires now, call the Atascadero team, or book a same-day appointment for fast help from local tire experts.
This Big Brand Tire & Service location is tire-first, with thousands of tires available for cars, trucks, and SUVs from Michelin, Goodyear, Bridgestone, and Cascade. Whether you need everyday replacements or help choosing the right fit, the store’s tire experts make it easy to find tires for your vehicle and stay road-ready with flat tire repair or a tire rotation.
For dependable auto service in Atascadero, this shop also offers wheel alignment checks, brake checks, and oil changes. Local customers in Atascadero count on Big Brand Tire & Service for fast, friendly service, and many appreciate the location just minutes from Historic City Hall when they need trusted tire and auto care close to home.
Join the Big Brand Tire & Service Advantage Club and get a $40 off coupon toward any purchase of $299+, plus exclusive deals and service reminders.

Schedule new tire replacement, flat tire repair, oil changes, brake system inspections, wheel alignment checks, and everyday auto maintenance at our Atascadero - Plata Ln location.
Free checks and inspections are marked below.
Schedule a tire consultation for new tire replacement options that fit your vehicle, driving habits, and budget.
Quick same-day appointments for flats, no matter where you bought your tires.
Schedule an oil change to protect your engine and keep routine maintenance simple.
Inspect brake pads and rotors before small warning signs become bigger auto repair needs.
Check alignment with top-of-the-line Hunter Engineering equipment.
Help tires wear evenly with a quick rotation from our local service team.
Alternator & Starter Inspection
Battery Check
Belts & Hoses Inspection
Cabin Air Filter Replacement
Comprehensive Vehicle Inspection
Engine Air Filter Replacement
Engine Check
Headlight & Taillight Inspection
Heating & Cooling System Check
Shocks & Struts Inspection
Tire Changeover Service
Tire Pressure Check
TPMS System Inspection
Vehicle Fluid Check
Wheel Balancing Service
Wiper Blade Replacement
Free Wifi
Free Hot Coffee
Comfortable Waiting Area
Same-Day Appointments
Special Financing Available
See what customers are saying about their experience at this location.
4.7
Average rating out of 5
1,566
Total customer reviews
1,356
5-star reviews
Showing 10 of 1,566 customer reviews
November 3, 2026
Fast and friendly service
October 28, 2026
I felt like the air in my tires was low so I stopped in this morning to see if someone would check my tires. They did and showed me that one of my front tires was losing air rapidly and the other front was showing wear. (I had those tires on my car since 2018.) I told them I would drive home just a few blocks away. I got home and decided I needed to replace the tires so I drove back, they put two tires on and I was back home in less than a half hour. They were down one technician and were short staffed but they were all working together. They were really busy but were friendly and efficient.
October 21, 2026
They were very helpful
October 8, 2026
I’ve been a customer here for 18 years. I appreciate all of them. Thank you for keeping us safe on the roads and highways. Big thank you to Amir, a true gentleman who keeps his cool when any situation arises. You’re a treasure! Thank you Big Brand! ☀️
September 29, 2026
Was a walk-in, they took me right away. Top notch service. All staff was friendly and knowledgeable.
September 23, 2026
Always have the best service with these guys. Been doing business with them for years
September 20, 2026
I had a screw in my front tire and air was leaking out. Within 45 minutes the tire was repaired and I was back on the road. Great job.
September 12, 2026
Top tier group of workers
August 29, 2026
I had a good amount of work done to my truck and the technicians were helpful understanding and kept me up to date on everything as it was completed or needed.
August 25, 2026
So helpful, they have a good team here that encourages each other and gets work done!

Uniroyal
Tiger Paw Touring A/S DT

Michelin
Defender2

Pantera
Platinum Touring A/S

Toyo
Extensa HP II

Uniroyal
Laredo HT

Toyo
OPEN COUNTRY A/T 3

Kumho
HT52

Goodyear
Assurance ComfortDrive

Continental
CrossContact LX20

BF Goodrich
All-Terrain T/A KO3